Ask yourself this question – Can your visitors determine what your business offers upon the first 5 seconds of landing on your website? If not, then perhaps it’s time for a redesign. When creating your business’ site, make sure that you put yourself in the shoes of your visitors to see if the website’s layout is effective to not incur a high bounce rate.
A website shouldn’t just be a way for people to search for your business as it should be more than just that. The site should speak to your prospects and clients on what you offer. It should do well in enhancing interests so there’s a high rate of possibility for visitors to convert into actual customers. With that in mind, here are 3 essential website tips to ensure that your site design is going in the right direction.
Remove These From Your Website
You don’t have to put every element imaginable in your site just to make it look “professional.” In fact, the more you place things into it, the more convoluted it’s going to be for its final output. So instead of putting everything you can think of into your online presence, remove all complicated animations, website images that look like they came from stock photos, and content that’s exceedingly long. Note that you need to get your attention of your audience in as little as 8 seconds upon entering your site. If you can’t do that, then consider saying goodbye to future online sales.
Don’t Forget About Social Sharing
The rise of apps and websites like Facebook, Twitter, and Instagram made it easier for just about everyone who has access to the Internet to immediately share whatever it is they find interesting to their friends and followers. Producing great content on your site is only marvelous IF it gets noticed. Hence, don’t forget about placing social sharing and follow buttons into your site’s pages, especially in blog posts.
Your website should let visitors go on a straight and narrow path to whatever road you place in front of them. Make it easy for them to decide that they should subscribe to a newsletter, download a free white paper, or perhaps call you for more information about the product you’re offering by clearly stating it in an easily recognizable area of your site. There are even some plug-ins that’ll allow your site to show a pop-up when your visitor tries to close the tab which will prompt to stay just a few moments longer.
If you think that all the aspects regarding web development and design are taxing, or perhaps you don’t have the manpower to assist you in this endeavor, then don’t be afraid to consider a professional web design company in this time of need.